Consumer Reports On Extended Warranties
Industry: Electronics Extended Warranty-market "gold mine" To be excavated
Services in our country, but still a relatively new concept. The industry believes that the domestic electrical and electronic industries in the era of low cost, extended warranty and service market value added should be of great concern to the industry as a whole.
Extended warranty services at the initial stage China
Chinese Association of Electrical repairs Xiumin Liu said recently, extended warranty service in China is still in the initial stage, familiar and flexible use of domestic firms in this way requires a process. But in Western countries, to extend the guarantee is a high degree of popularity. In the United States, the extended warranty for over 40 years of history involving the sectors of household appliances, automobiles, home entertainment and leisure products. Buying extended warranty products have been used for many foreign consumers. Today, home appliance extended warranty in Europe and the United States and other countries from buying rate has reached 40%, and the products of the highest level, the greater the user fee to buy, purchase of computers and other IT products, the rate is 85% or more.
It is reported abroad, extension services warranty are usually observed by a third party. In the United States, the Group has grown to extend the guarantee of the U.S. Fortune 500, is the world's largest household appliances, electronic products and provider of automotive extended warranty is 40 years of experience successfully extended warranty, with 5.5 million dollars in assets. The United States extended the guarantee group has operations in over 50 countries worldwide. However, in China, as the market has started, not on the scale of the entire market of third extended warranty company.
Extended Warranty for optimism on market prospects
In fact, the extended warranty service is always well received by consumers in countries foreigners, and that can bring real benefits to consumers. According to experts, the benefits of consumers to buy extended warranty are: first, to save maintenance costs in the coming years, and three new machines can not be fixed; Secondly, the maintenance more convenient, simply add a number Free telephone company to be professional help, again, the product must be returned to the factory authorized service center for repair, consumers could be more confident about the quality of service; Fourth, if the secondary transfer of products can increase product value, service extended product warranty to continue with the transfer, which also deter some consumers not to buy second-hand electronic goods are concerned. Furthermore, the extended warranty service also expanded the scope of maintenance services.
In China, due to complaints from consumers of electronic products consumption, higher, extended warranty service can be solved to some extent, the maintenance fees opaque plagued consumers, factory closures, maintenance issues of difficult products. According to the China Consumers Association, Dong Jingsheng, Secretary General, introduced last year accepted more than 650,000 pieces of complaints, appliances and electronics products accounted for 190,000.
They said that because the rapid replacement of consumer electronic products, many products in one or two years suspended models, or replacement of key components of the products electronic, high cost, this will increase the cost of maintenance, together with strong consumer electronic auction, many companies energy prices low to reduce costs, which makes the quality of some products is not satisfactory. The extended warranty service can meet the concerns of consumers to meet future consumer trends.
The Nuggets extended warranty service home appliance retailers
In our extension of this market in a white case, the retailer of appliances for the first time as new agents market.
Executive Vice President of the United States, by country
Wang presented GOME Junzhou 2006 for pilotage services extended warranty, extended warranty business today has 460 stores the initial extended to 249 cities across the country, 1,100 stores, the insured goods rate of the national average of 4% to 12%. Currently, the seven countries the United States
Mark Field about 200 models, seven
About 800 digital over 1600 brands and models of all brands included in the category insured product areas.
Not long ago, Suning
It will also launch the "guarantee sun "of a similar extended warranty service.
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